Westpac RRB - New to Australia Pages Re-Design
Time
2022
Duration
2 weeks
Role
Experience Design
Team
Product Owner
Business Analyst
Optimisation Manager
Senior UX Designer
Experience Designer
Skills
Discovery Work
Visual Design
Refresh the New to Australia page across Westpac's RRB brands and prioritise the two child pages: Opening a bank account and Opening a savings account.
Business Goal
By enhancing SEO and user experience, the goal was to drive more page visits (increase traffic) and drive engagement (Click Open Now or More Info).
Process
Current State Audit
Screen Flow
Site Map
Competitor Analysis
Module Mapping
Deliverables
Wireframes
Mid-fidelity Mock ups
Visual Designs
Old 'New to Australia' Design
Our Solution
As the 'New to Australia' pages across Westpac's RRB banks were severely outdated, we focused on refreshing design of the page through enhanced copy, refreshed components and reconsideration of the hierarchy. What we landed with was a site that incorporated conversational language to help point new to Australia customers to relevant banking accounts.
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Westpac RRB - New to Australia Pages Re-Design
Time
2022
Duration
2 weeks
Role
Experience Design
Team
Product Owner
Business Analyst
Optimisation Manager
Senior UX Designer
Experience Designer
Skills
Discovery Work
Visual Design
Our Solution
As the 'New to Australia' pages across Westpac's RRB banks were severely outdated, we focused on refreshing design of the page through enhanced copy, refreshed components and reconsideration of the hierarchy. What we landed with was a site that incorporated conversational language to help point new to Australia customers to relevant banking accounts.
Refresh the New to Australia page across Westpac's RRB brands and prioritise the two child pages: Opening a bank account and Opening a savings account.
Business Goal
By enhancing SEO and user experience, the goal was to drive more page visits (increase traffic) and drive engagement (Click Open Now or More Info).
Process
Current State Audit
Screen Flow
Site Map
Competitor Analysis
Module Mapping
Deliverables
Wireframes
Mid-fidelity Mock ups
Visual Designs
Old 'New to Australia' Design
Westpac RRB - New to Australia Re-design
Time
2022
Duration
2 weeks
Role
Experience Design
Team
Product Owner
Business Analyst
Optimisation Manager
Senior UX Designer
Experience Designer
Skills
Discovery Work
Visual Design
Refresh the New to Australia page across Westpac's RRB brands and prioritise the two child pages: Opening a bank account and Opening a savings account.
Business Goal
By enhancing SEO and user experience, the goal was to drive more page visits (increase traffic) and drive engagement (Click Open Now or More Info).
Process
Current State Audit
Screen Flow
Site Map
Competitor Analysis
Module Mapping
Deliverables
Wireframes
Mid-fidelity Mock ups
Visual Designs
Our Solution
As the 'New to Australia' pages across Westpac's RRB banks were severely outdated, we focused on refreshing design of the page through enhanced copy, refreshed components and reconsideration of the hierarchy. What we landed with was a site that incorporated conversational language to help point new to Australia customers to relevant banking accounts.