Term Deposit Redesign
In 2022, I collaborated with a cross-functional team to redesign the online Term Deposit experience for Westpac and St George. As a Product Designer, I played a key role throughout the entire UX process, from initial research to user testing and final visual design.
Time
2022
Duration
4 months
Role
Product Design
Team
CRO Manager
Product Owner
Sr Product Designer
Product Designer x2
Copy Writer
Skills
Design Thinking
CRO
User Research
Data Synthesis
Visual Design
How might we enhance the online experience of the term deposit journey to drive more customers to open an account.
One of Westpac’s FY23 goal was to increase Term Deposit growth. This project sought to revamp the entire online Term Deposit experience, aiming to encourage visitors to open accounts online by providing them with essential information to make confident decisions.
Process
Current State Audit
Competitor Analysis
User Flows
Module Mapping (Hierarchy)
User Interviews
Deliverables
Wireframes
Mid-fidelity Mock ups
Visual Designs
Our Solution
Based on our user testing findings, we redesigned the online Term Deposit experience to be more focused, clear, and user-friendly. We improved the navigation, highlighted current rates, improved visibility and understanding to the CTA’s, and made the information more digestible.
Please reach out for an in-depth overview of the project’s design process
Say Hi 👋
Term Deposit Redesign
In 2022, I collaborated with a cross-functional team to redesign the online Term Deposit experience for Westpac and St George. As a Product Designer, I played a key role throughout the entire UX process, from initial research to user testing and final visual design.
Time
2022
Duration
4 months
Team
CRO Manager
Product Owner
Sr Product Designer
Product Designer x2
Copy Writer
Role
Product Design
Skills
Design Thinking
CRO
User Research
Data Synthesis
Visual Design
How might we enhance the online experience of the term deposit journey to drive more customers to open an account.
One of Westpac’s FY23 goal was to increase Term Deposit growth. This project sought to revamp the entire online Term Deposit experience, aiming to encourage visitors to open accounts online by providing them with essential information to make confident decisions.
Process
Current State Audit
Competitor Analysis
User Flows
Module Mapping (Hierarchy)
User Interviews
Deliverables
Wireframes
Mid-fidelity Mock ups
Visual Designs
Our Solution
Based on our user testing findings, we redesigned the online Term Deposit experience to be more focused, clear, and user-friendly. We improved the navigation, highlighted current rates, improved visibility and understanding to the CTA’s, and made the information more digestible.
Term Deposit Redesign
In 2022, I collaborated with a cross-functional team to redesign the online Term Deposit experience for Westpac and St George. As a Product Designer, I played a key role throughout the entire UX process, from initial research to user testing and final visual design.
Time
2022
Duration
4 months
Team
CRO Manager
Product Owner
Sr Product Designer
Product Designer x2
Copy Writer
Role
Product Design
Skills
Design Thinking
CRO
User Research
Data Synthesis
Visual Design
How might we enhance the online experience of the term deposit journey to drive more customers to open an account.
One of Westpac’s FY23 goal was to increase Term Deposit growth. This project sought to revamp the entire online Term Deposit experience, aiming to encourage visitors to open accounts online by providing them with essential information to make confident decisions.
Process
Current State Audit
Competitor Analysis
User Flows
Module Mapping (Hierarchy)
User Interviews
Deliverables
Wireframes
Mid-fidelity Mock ups
Visual Designs
Our Solution
Based on our user testing findings, we redesigned the online Term Deposit experience to be more focused, clear, and user-friendly. We improved the navigation, highlighted current rates, improved visibility and understanding to the CTA’s, and made the information more digestible.